Confessions of an Advertising Man
by David Ogilvy
Who would’ve guessed a dead Scotsman can tell you everything you need to know about advertising and marketing? Founder, amazing writer, bon vivant – this book is a must read.
(Yes, that’s an affiliate link. Don’t sue me.)
Economics of Information Technology
by Hal Varian
A treatise written by Hal Varian on the economics of most internet business models back when he was at my alma mater, UC Berkeley. Highly recommended. (Hal Varian went on to be chief economist at Google.)
I Will Teach You To Be Rich
by Ramit Sethi
IWTYtBR is the first personal finance book I’ve ever read that’s really spoken to me. Ramit’s funny, and is all about using technology and hassling your bank to save money. My favorite quotes include “…Credit card companies, whom you should treat just slightly better than you would an armed militia coming after your younger sister.”
Additionally, Ramit founded PBWiki and was a Seth Godin intern, so he’s a certified G in my book.
(Also an affiliate link.)