Comments on: How Zynga Uses Ghetto Testing and Minimum Viable Products http://grattisfaction.com/2010/01/how-zynga-does-customer-development-minimum-viable-product/?utm_source=rss&utm_medium=rss&utm_campaign=how-zynga-does-customer-development-minimum-viable-product Matt Gratt on Technology, Marketing, and Business Tue, 15 May 2012 07:34:27 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Great by Choice: the surprising lessons of how tech companies succeed over the long term | The Art of Ass-Kicking http://grattisfaction.com/2010/01/how-zynga-does-customer-development-minimum-viable-product/#comment-14 Great by Choice: the surprising lessons of how tech companies succeed over the long term | The Art of Ass-Kicking Thu, 22 Dec 2011 17:46:40 +0000 http://mattgratt.wordpress.com/?p=16#comment-14 [...] group when it comes to internet/consumer tech startups. In the games business, you need hits. Zygna uses “ghetto testing”to make sure that they invest their resources in projects that are going to pay off, based on user [...] [...] group when it comes to internet/consumer tech startups. In the games business, you need hits. Zygna uses “ghetto testing”to make sure that they invest their resources in projects that are going to pay off, based on user [...]

]]> By: How Farmville’s Creators Accesses Market Demand « Friends of Salient http://grattisfaction.com/2010/01/how-zynga-does-customer-development-minimum-viable-product/#comment-13 How Farmville’s Creators Accesses Market Demand « Friends of Salient Mon, 11 Jul 2011 13:52:20 +0000 http://mattgratt.wordpress.com/?p=16#comment-13 [...] Read the article and watch the video at Grattisfaction. [...] [...] Read the article and watch the video at Grattisfaction. [...]

]]> By: “Ghetto Testing” at Zynga « ECPM BLOG http://grattisfaction.com/2010/01/how-zynga-does-customer-development-minimum-viable-product/#comment-12 “Ghetto Testing” at Zynga « ECPM BLOG Wed, 01 Jun 2011 00:28:10 +0000 http://mattgratt.wordpress.com/?p=16#comment-12 [...] via How Zynga Uses Ghetto Testing, A/B Testing, Minimum Viable Products, and Lean Startup Methods | Grat.... [...] [...] via How Zynga Uses Ghetto Testing, A/B Testing, Minimum Viable Products, and Lean Startup Methods | Grat…. [...]

]]> By: What is "ghetto testing"? - Quora http://grattisfaction.com/2010/01/how-zynga-does-customer-development-minimum-viable-product/#comment-11 What is "ghetto testing"? - Quora Mon, 20 Sep 2010 20:43:39 +0000 http://mattgratt.wordpress.com/?p=16#comment-11 [...] Wiseman, Software consultant I've only heard this in the Zynga context: http://grattisfaction.com/2010/0...In essence, Zynga tries to validate the idea with real customers quickly and often by investing as [...] [...] Wiseman, Software consultant I've only heard this in the Zynga context: http://grattisfaction.com/2010/0…In essence, Zynga tries to validate the idea with real customers quickly and often by investing as [...]

]]> By: Quora http://grattisfaction.com/2010/01/how-zynga-does-customer-development-minimum-viable-product/#comment-10 Quora Sat, 18 Sep 2010 03:44:29 +0000 http://mattgratt.wordpress.com/?p=16#comment-10 <strong>Why has FarmVille been so explosively successful, compared to other similar games?...</strong> http://grattisfaction.com/2010/01/how-zynga-does-customer-development-minimum-viable-product/... Why has FarmVille been so explosively successful, compared to other similar games?…

http://grattisfaction.com/2010/01/how-zynga-does-customer-development-minimum-viable-product/…

]]> By: Link del día: ¿Qué es el A/B Testing? | Alpha's Manifesto http://grattisfaction.com/2010/01/how-zynga-does-customer-development-minimum-viable-product/#comment-9 Link del día: ¿Qué es el A/B Testing? | Alpha's Manifesto Mon, 26 Jul 2010 13:21:45 +0000 http://mattgratt.wordpress.com/?p=16#comment-9 [...] día perfecto. Él lo considera deshonesto, y lo relaciona con otra técnica de marketing llamada Ghetto testing, porque el resultado que llega al usuario final está “pensado y probado” para que [...] [...] día perfecto. Él lo considera deshonesto, y lo relaciona con otra técnica de marketing llamada Ghetto testing, porque el resultado que llega al usuario final está “pensado y probado” para que [...]

]]> By: dennisyu http://grattisfaction.com/2010/01/how-zynga-does-customer-development-minimum-viable-product/#comment-8 dennisyu Mon, 19 Apr 2010 02:52:12 +0000 http://mattgratt.wordpress.com/?p=16#comment-8 This is a great interview-- "ghetto testing" is another way of saying "fail fast". This is a great interview– “ghetto testing” is another way of saying “fail fast”.

]]> By: how Zynga uses minimum viable products « Grattisfaction http://grattisfaction.com/2010/01/how-zynga-does-customer-development-minimum-viable-product/#comment-7 how Zynga uses minimum viable products « Grattisfaction Mon, 15 Feb 2010 00:40:25 +0000 http://mattgratt.wordpress.com/?p=16#comment-7 [...] January 16 tags: agile start-up, Customer Development, lean, social, web, zynga by mattgratt This Post Has Moved.  It is now at http://grattisfaction.com/2010/01/how-zynga-does-customer-develo... Possibly related posts: (automatically generated)UX* DesignGmail Labs – straight from concept [...] [...] January 16 tags: agile start-up, Customer Development, lean, social, web, zynga by mattgratt This Post Has Moved.  It is now at http://grattisfaction.com/2010/01/how-zynga-does-customer-develo… Possibly related posts: (automatically generated)UX* DesignGmail Labs – straight from concept [...]

]]> By: Why Zynga Is Unstoppable, and Why It Doesn’t Matter : GeekStack Blog http://grattisfaction.com/2010/01/how-zynga-does-customer-development-minimum-viable-product/#comment-6 Why Zynga Is Unstoppable, and Why It Doesn’t Matter : GeekStack Blog Tue, 26 Jan 2010 04:32:57 +0000 http://mattgratt.wordpress.com/?p=16#comment-6 [...] opinion, so let’s play devil’s advocate.  First, let’s review the Zynga Minimum Viable Product testing method: Mark Pincus:  We do something at Zynga that I call “ghetto testing.” I like to take [...] [...] opinion, so let’s play devil’s advocate.  First, let’s review the Zynga Minimum Viable Product testing method: Mark Pincus:  We do something at Zynga that I call “ghetto testing.” I like to take [...]

]]> By: Jeff Zwelling http://grattisfaction.com/2010/01/how-zynga-does-customer-development-minimum-viable-product/#comment-5 Jeff Zwelling Fri, 22 Jan 2010 19:32:55 +0000 http://mattgratt.wordpress.com/?p=16#comment-5 BTW, I think Josh Koppelman gets credit for using the adword campaign to determine if there is demand. I remember him explaining this to Mark years before Zynga. respect to Mark still for making it happen. BTW, I think Josh Koppelman gets credit for using the adword campaign to determine if there is demand. I remember him explaining this to Mark years before Zynga.

respect to Mark still for making it happen.

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