What I’ve Been Reading

Confessions of an Advertising Manby David Ogilvy

Who would’ve guessed a dead Scotsman can tell you everything you need to know about advertising and marketing? Founder, amazing writer, bon vivant – this book is a must-read.

(Yes, that’s an affiliate link. Don’t sue me.)

Economics of Information Technology by Hal Varian

A treatise was written by Hal Varian on the economics of most internet business models back when he was at my alma mater, UC Berkeley. Highly recommended. (Hal Varian went on to be chief economist at Google.)

I Will Teach You To Be Rich by Ramit Sethi

IWTYtBR is the first personal finance book I’ve ever read that’s really spoken to me. Ramit’s funny and is all about using technology and hassling your bank to save money. My favorite quotes include “…Credit card companies, whom you should treat just slightly better than you would an armed militia coming after your younger sister.”

Burn the Fat, Feed the Muscle by Tom Venuto

A no-nonsense plan that has been proven and tested by more than 300,000 people in 154 countries. Whether you want to shed 10 pounds or 100, whether you want to build muscle or just look more toned, this book is the original “bible of fitness” that shows you benefits of using a spin bike, how to burn fat by using spinning, and natural ways to burn fat.

Additionally, Ramit founded PBWiki and was a Seth Godin intern, so he’s a certified G in my book.

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