Using Quora for Marketing and the Inevitable Downfall of Quora

I’ve been playing with Quora a great deal – you can find my account here.

Some Commons Misconceptions About Quora

Misconception: Quora will be the next big thing

I’m sorry, I think Quora is great, but it can’t scale. It will become overrun with spam, and the same foolish “social media expert/husband/father/make money online” types that seem to outnumber smart people on Twitter. (Hint: if someone uses the phrase ‘Make Money Online’, they’re about to try to sell you something or sign you up for an affiliate network.)

I’ve been on Quora for a while now, since July. I’ve seen it go from the Silicon Valley elite (and the little people like me) to just about everyone who’s interested in technology. It becomes more and more like Yahoo! Answers every day. And I don’t see how that trend can be reversed.

For example, the first time I asked a question about PPC resources, Rand Fishkin answered. And a strong, nuanced answer it was.

Now, I see SEO questions that include answers like “Make sure you install the All-in-One SEO Pack and geotag your blog.” (I’m not sure what Geotagging your blog is – I think he means use a geographic KML sitemap.)

(That being said, the people running Quora are smarter than me, so we’ll see what happens.)

Quora isn’t important for SEO.

Quora, while giving no follow links, has white-hot SEO and anonymous questions. It’s going to be a reputation management problem – you’ll soon find clients asking you to move Quora answers off the front page.

Quora isn’t good for marketing.

The two strongest use cases I’ve found for Quora are:
– Building your professional reputation if you sell professional services (it’s just like LinkedIn answers in that regard)
– Conducting market research and understanding the views and pain points of professionals you’re not intimately familiar with.…

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