This is a visualization of StumbleUpon’s internet audience by topic:
I made it using ManyEyes, which might be the most amazing thing in the world, and StumbleUpon’s list of ad topics.
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the official blog of matt gratt
This is a visualization of StumbleUpon’s internet audience by topic:
I made it using ManyEyes, which might be the most amazing thing in the world, and StumbleUpon’s list of ad topics.
Popularity: 2% [?]
I’m always curious about the web capabilities of the visitors to my blog.
The most popular browsers in the last month were:
- Internet Explorer is dramatically underrepresented, and Chrome, Firefox, and Safari are dramatically over-represented. I attribute this to the heavily technical crowd my blog draws.
(See Pingdom’s post on Browser market share here.)
- Rockmelt and Camino visitors come to the site. These browsers are so rare in the market today they are not represented in most browser market share statistics. Again, I attribute this to the technical/early adopter audience my blog draws.
- There is absolutely no need to support IE6 or other early browsers on my site.
- Conversely, technologies that only support later browsers (like HTML5) could be used quite successfully here.
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There’s been a good deal of conflict in the past couple of days within the WordPress community about Premium Themes.
The whole issue comes down to: do themes that run on a CMS that’s under a GPL license automatically acquire that GPL license?
It depends who you ask. Because I’m not a lawyer, I’ll let you learn about from the experts. Here is a discussion between Matt Mullenweg of WordPress and Chris Pearson of Thesis.
The embed isn’t working – so check it out here at Mixergy.
I think it’s important to respect the license of software. It’s as simple as that.
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Dear Readers,
I wish to formally apologize to you, because I was wrong. I have misled you. I have abused your trust.
And I am sorry.
But after a few hours with the iPad, you will find yourself no longer asking “what do I use it for when I have a laptop and an iPhone?” but rather, “Why isn’t my computer like this? The interaction here is just so much… better.”
I was wrong about the iPad. It’s pretty awesome. I think it’s going to take off.
Why? More than anything today, we consume content via the internet. This is mostly what we do with our internet applications – consume content, or consume content while making some small selections or inputting less than 3 sentences of text. Sometimes we click on things, too. Shopping, social networking, video, most of the things people do with the internet today are about consuming content.
And on the iPad, consuming internet content is an amazingly fluid, excellent experience. It makes the desktop web seem clunky and antiquated. It even makes me want to read USA Today just because it has a neat app.
I also think it’s going to take off in the enterprise – Joe Logan guest-wrote a great article today about this in the Ondeego blog – Why the iPad will be a Game-Changer in the Enterprise.
It’s also worth noting the degree to which Apple is pushing people to store documents in the cloud with the iPad – getting a pdf on over the wire hasn’t been easy.
All in all, it’s a great thing. I recommend you get one. I recant any earlier opinions, recommendations, or comments. I will be purchasing an iPad after the price drops by $100 for the least expensive one. I predict this will take place in June.
Ideas? Opinions? Hate the iPad? Let me know and leave a comment…
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Today, I read about the launch of dlvr.it, a RSS-to-other streams service. I tried it out, and I think it’s great.
Right now, I’m running tenandfive.com, where we have 7 editors writing a blog about baseball. These writers vary wildly in their level of social media and technical sophistication, and everyone works on this for fun, so our technology must require no sophisticated end-user behavior, and it must be free. We’re running a WordPress install and it’s working really well so far, but some people still don’t know what all the buttons do.
As part of distributing tenandfive.com‘s content, I want to syndicate it to twitter, facebook, digg, etc. There’s some minor changes you need to make for each post to be most effective on each of these sites, and while I could do them, my end users couldn’t, and as we add more writers, we needed a scalable system.
Today I found dlvr.it on Techcrunch, and I decided to take a change and adopt early.
Well, the service works great. It tweets out reliably, looks to be extensible, and the analytics seem directional, if not overly detailed. (And since you can really only accurately compare your stream with your stream, more than adequate for getting an idea about which of your posts are the most effective.) I can add hashtags to tweets, which is very important to the success of the enterprise.
Because this is their first post, they’ve probably been working on this in stealth for a while, and it’s a really well done first version. It’s also very clear that this product could continue to be enhanced and enable you to syndicate content really effectively without end user intervention. Right now, they only integrate to twitter, facebook, linkedin, and tumblr, so my main need is more social services.
I also want to mention how great the user experience is. The graphic design is beautiful, it’s intuitive and responsive, and I could do everything successfully without referencing a manual the first time.
Overall Review: Highly recommended to publishers with RSS feeds. (I haven’t used competitive products, but I like this one.) Go check out dlvr.it.
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Marc Andreessen co-founded both Netscape and Opsware, so he’s one of the few people to found not one but two billion dollar companies. Recently, he launched his new venture fund, Andreessen-Horowitz. (That is actually their website. I kinda like it.) So he knows a thing or two about startups. I found a video where he shares his thoughts on iteration and agile business for technology startups. The relevant section starts at the two-minute mark, but the video is good.
“If you look at the history of the major technology franchises, most of them started off doing something very different from what they were ultimately successful in doing. So Intel started out doing memory chips, and ended up doing CPUs. Microsoft started doing programming tools and ended up doing operating systems. Apple started out doing the Apple II, and ended up being most successful with the Mac, which had no bearing, no relationship to the Apple II. Silicon Graphics, my partner Jim’s company, started out making graphics cards for mainframes and ended up making supercomputers. Somebody the other day said that trying to understand what is going to happen – how a tech startup is going to be successful – is a little bit like looking at a sonogram and then trying to predict the baby’s hair color. It’s incredibly hard to tell.
The idea really matters, and the products really matter, and that all matters, but you know so little about the adventure you’re undertaking when you’re starting a new tech company that you, in our view, have to assume that things are gonna change.
- Marc Andreessen, October 2009 Interview
What do you think? Leave a comment…
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I really like using open source components for enabling technologies.
The first part of that statement is incredibly obvious. Open source software is generally free, usually functional (provided you can get it to work), and probably has a pretty good feature set/extension library.
WordPress is a great example of a piece of open source software I absolutely love. And one of the reasons WordPress is great is that while they’ve built a great core, they let people make their own user interfaces and extensions.
However, when open source projects have to be usable by people other than contributors, bad things happen. It rapidly becomes “Dancing BearWare,” where the bear doesn’t dance very well, but at least it’s dancing at all. Read more about it in The Inmates Are Running the Asylum: Why High Tech Products Drive Us Crazy and How to Restore the Sanity by Alan Cooper. Alan talks about software designed not for users but programmers, which is the source of the problem. (This entire book will be addressed in a future post.)
While not all open-source stuff is user un-friendly (WordPress, for instance), a lot is. And because a picture is worth a thousand words, I will close this post with a picture of mouse designed for OpenOffice.

Update: I am not the only person that thinks this. Today I watched a video on wordpress.tv of Matt Mullenwagg (founder of WordPress) talking about this. He calls it the “bike shed color” problem. (It’s at 12:30 in the video. He explains it better than I can.) He also compares OpenOffice’s options panel to a tax form, which I’m inclined to agree with. (That’s how it spawned the mouse at the bottom of the article.)
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salesforce.com is one of the great enterprise software companies of our time. It’s one of my favorite companies – I love the product, the philosophy, and the philanthropy model.
Because I was so impressed with the company, I ordered Behind the Cloud as soon as I could.
I eagerly tore the book out of the Amazon box and devoured it, reading all of Marc Benioff‘s 111 business plays. It’s consistently great advice from one of great Founder/CEOs of our time.
As with most start-ups, salesforce.com started with a vision – a web-based CRM application, available inexpensively.
As with most successful start-ups, salesforce.com also modified their vision according to customer feedback – both qualitative - gathered by talking to their customers, and quantitative – from web analytics on all salesforce.com accounts.
How salesforce.com Iterates on Customer Feedback
-Get a product out there and get people using it.
-Gather qualitative feedback from individual customers and quantitative feedback from the wisdom of crowds
-If you’re trying to move up/down market, spend time with the customers you want to understand your needs.
-Iterate on your service, being careful to add the minimal amount of features possible.
Marc Benioff on Customer Development
From ‘Behind the Cloud’
From the very beginning, we initiated a dialogue with these users about what was missing in the Sales Force Automation (SFA) application. Salespeople routinely asked prospects about features they wanted and relayed their feedback to the product managers. We queried prospects on why they decided not to go with us, and we spent time with large enterprises – customers that we weren’t initially able to serve – to learn what additionally functionality was required to make them consider our service. We heard about missing features, such as the ability to track multiple products or a way to manage price lists. We might have thought of these on our own, or we might not have, but we certainly wouldn’t have known which were in the greatest demand.
Thanks to our “no software” model, we have another way to listen to customer response. The on-demand architecture offers us the opportunity to “watch” how users use the application. We don’t do this in a Big Brother way, where we can see data or information about a company. Rather, the system simply counts broad patterns anonymously and notifies us if there are issues. These insights into how users are using our service allow us to learn about what they use and what they don’t.
As we evolved our service in response to customer’s needs, we faced the risk of changing our service too much – and making it so specific that it couldn’t commonly serve all customers. If we wanted to continue to have mass appeal, we needed to apply changes with a broad brush.
Do you use the wisdom of crowds or interviews for customer development? Which one works better? Leave a comment…
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I wrote about game mechanics previously, but this idea is beginning to pop up in a lot of different places.
Robert Scoble wrote a great post about leveraging user narcissism to drive adoption.
Today, @daveconcannon pointed me at this excellent interview with Amy Jo Kim on Mixergy. She discusses meta-game design and how game mechanics are creeping into applications like eBay, programmer discussion boards, and Yelp.
Just now, I saw this where I never thought I’d see it – a music site.
On thesixtyone.com, you complete challenges (like listening to three songs in a row or friending three people) to receive “hearts”, which you can use to vote songs up to the front page. (foursquare meets digg for indie music.)
The UI is exceptionally beautiful and well done, too. And their challenges did engage me fully and get me to register.
Techcrunch says they’re experiencing some sort of user rebellion. That does happen – just look at the various facebook redesigns. Personally, if I’d seen their old UI, I wouldn’t have used the service at all.
I predict we will see game mechanics and elements become more and more common across web products in the next 3-5 years. This creates some interesting opportunities from entrepreneurs – third-party game mechanics engines, ways for game APIs to talk to one another, and the like.
Next time you sign up for a new social web product, be prepared to play a game.
What role do you think game mechanics will play in the future? Please leave a comment…
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Most websites are terrible at user onboarding. Especially the social ones. There’s a lot of great services out there that are just hard to get into.
Twitter suffers from a uniquely virulent variant of user onboarding issues - when explained to a non-early adopter/innovator, that person says “Why would I want that?” And then you have to explain that it’s cool and really fun, despite doing nothing that sounds cool nor fun. But really, once you get into it, it’s fun.
Here, we can watch Kevin Spacey attempt to explain Twitter to David Letterman.
Dick Costolo, Twitter’s COO, even admits that Twitter sucks at user onboarding :
“It’s no secret that when you sign up for Twitter, you fly into this cliff and catch fire. If you’re a brave soul and climb back up the cliff, you can look over and see the vistas beyond, you might be able to figure out how to use it. So we’ve got this onboarding challenge…”
- Dick Costolo at the Real-Time Crunch Up (TechCrunch was kind enough to give me a free ticket to that event.)
As both Costolo and Letterman have figured out, Twitter doesn’t make sense when it’s first explained to you. It just doesn’t.
But then you start to use it, connect with it, express yourself with it, and some magic starts to happen.
Foursquare, everyone’s favorite location-based game start-up (except the people that like Gowalla), has made some progress on this issue by disguising a social network as a game.
Immediately, new users (who I will henceforth refer to as “nusers”) figure out that they can earn badges. Then, they understand that they can become mayor of places. Nusers can also integrate their social feeds on day one.
Soon after that, a nuser will try to check in somewhere and find it isn’t on the map. Then, the nuser will then add the place.
Foursquare is a social network disguised as a game.
The game teaches you to use the social network. The social network encourages you to play the game. And all around, users are delighted.
(Don’t worry, loyal readers, we will return to Foursquare in a future post, and what I think they should do given the recent entry of Yelp into their space.)
Conclusion: Be kind to your users – teach them how to use your service effectively.
How did you learn to use FourSquare? Leave a comment….
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