Comments for Grattisfaction http://grattisfaction.com Matt Gratt on Technology, Marketing, and Business Tue, 15 May 2012 07:34:27 +0000 hourly 1 http://wordpress.org/?v=3.3.2 Comment on Thoughts on #Subcom (Subscription eCommerce) by Matt http://grattisfaction.com/2012/03/thoughts-on-subcom-subscription-ecommerce/#comment-153 Matt Tue, 15 May 2012 07:34:27 +0000 http://grattisfaction.com/?p=675#comment-153 Hi Shughes, I have no inside knowledge of what these companies do - I'm sure it varies from company to company. I believe when they start, they probably buy wholesale and ship out to their customers. After they have lots of customers, it's very likely brands pay for placement. Matthew Carroll wrote a very detailed answer on how ManPacks and other subcom startups handle inventory on Quora - you might find it useful - <a href="http://www.quora.com/E-Commerce/How-do-e-commerce-startups-like-One-Kings-Lane-Manpacks-and-Dollar-Shave-Club-handle-the-inventory-fulfillment-side-of-their-business" rel="nofollow">http://www.quora.com/E-Commerce/How-do-e-commerce-startups-like-One-Kings-Lane-Manpacks-and-Dollar-Shave-Club-handle-the-inventory-fulfillment-side-of-their-business</a>. Thanks for reading and commenting, Matt Hi Shughes,
I have no inside knowledge of what these companies do – I’m sure it varies from company to company. I believe when they start, they probably buy wholesale and ship out to their customers. After they have lots of customers, it’s very likely brands pay for placement.
Matthew Carroll wrote a very detailed answer on how ManPacks and other subcom startups handle inventory on Quora – you might find it useful – http://www.quora.com/E-Commerce/How-do-e-commerce-startups-like-One-Kings-Lane-Manpacks-and-Dollar-Shave-Club-handle-the-inventory-fulfillment-side-of-their-business.

Thanks for reading and commenting,
Matt

]]> Comment on Thoughts on #Subcom (Subscription eCommerce) by Shughes http://grattisfaction.com/2012/03/thoughts-on-subcom-subscription-ecommerce/#comment-152 Shughes Tue, 15 May 2012 07:16:58 +0000 http://grattisfaction.com/?p=675#comment-152 HI Matt, Are you able to elaborate more on the start up of the subscription business model? ie: does the start up buy these samples at wholesale prices or are the companies paying the subscription service providers to market their products through their boxes? Any feedback would be great. Thanks. HI Matt,
Are you able to elaborate more on the start up of the subscription business model? ie: does the start up buy these samples at wholesale prices or are the companies paying the subscription service providers to market their products through their boxes? Any feedback would be great. Thanks.

]]> Comment on Using Quora for Marketing and the Inevitable Downfall of Quora by More on Quora - Grattisfaction http://grattisfaction.com/2011/01/using-quora-for-marketing-and-the-inevitable-downfall-of-quora/#comment-131 More on Quora - Grattisfaction Wed, 09 May 2012 05:38:26 +0000 http://grattisfaction.com/?p=553#comment-131 [...] still has issues – I’ve written about those before. Quora’s answer quality is still really strong in some places, but it can be really [...] [...] still has issues – I’ve written about those before. Quora’s answer quality is still really strong in some places, but it can be really [...]

]]> Comment on Thoughts on #Subcom (Subscription eCommerce) by Matt http://grattisfaction.com/2012/03/thoughts-on-subcom-subscription-ecommerce/#comment-70 Matt Mon, 02 Apr 2012 09:31:11 +0000 http://grattisfaction.com/?p=675#comment-70 Hi Magesh, Great comment. As far as pain points in these businesses, I'd add actively managing churn would be the first thing on my mind if I woke up tomorrow and ran one of these businesses. I guess churn is so intricately connected to merchandising and customer experience as to make it a problem for someone with a conventional merchandising background, but that is without a doubt the biggest obstacle to operational execution of this model. thanks matt Hi Magesh,
Great comment.
As far as pain points in these businesses, I’d add actively managing churn would be the first thing on my mind if I woke up tomorrow and ran one of these businesses. I guess churn is so intricately connected to merchandising and customer experience as to make it a problem for someone with a conventional merchandising background, but that is without a doubt the biggest obstacle to operational execution of this model.
thanks
matt

]]> Comment on Thoughts on #Subcom (Subscription eCommerce) by Magesh Kumar http://grattisfaction.com/2012/03/thoughts-on-subcom-subscription-ecommerce/#comment-69 Magesh Kumar Fri, 30 Mar 2012 07:25:06 +0000 http://grattisfaction.com/?p=675#comment-69 Hey Matt, Very interesting article indeed. Infact, I have been researching Sub Com space for a while now and have had opportunity to talk to several businesses to find out their needs to scale to the next level. Some of the pain points face by these companies are a) marketing capabilities using the digital mediums like social networks, and viral marketing. b) managing the entire subscription business to scale the business and effectively manage customer accounts, billing, shipping, invoicing, payments, accounting integration, taxes (especially in case of physical goods) etc. c) creative pricing models - most companies end up conventional pricing due to the fear of handling operational hassle for coming up with flexible pricing strategies based on market conditions - Pricing models are key for success here especially when people are looking at options in Subscription Commerce to just name few of them. I particularly liked your comment on the Economic Sensitivity and their vulnerability to economic environment. It is true in the short-term, but my thoughts are that in long-run, these companies will thrive because they offer subscription flexibility to customers and help them save monies in difficult times and then switch back when required. Its win-win for both (provider and customer) in the long term and Sub Com is all about the flexibility that it offers to customers to try their offering. Hey Matt, Very interesting article indeed. Infact, I have been researching Sub Com space for a while now and have had opportunity to talk to several businesses to find out their needs to scale to the next level. Some of the pain points face by these companies are a) marketing capabilities using the digital mediums like social networks, and viral marketing. b) managing the entire subscription business to scale the business and effectively manage customer accounts, billing, shipping, invoicing, payments, accounting integration, taxes (especially in case of physical goods) etc. c) creative pricing models – most companies end up conventional pricing due to the fear of handling operational hassle for coming up with flexible pricing strategies based on market conditions – Pricing models are key for success here especially when people are looking at options in Subscription Commerce to just name few of them.

I particularly liked your comment on the Economic Sensitivity and their vulnerability to economic environment. It is true in the short-term, but my thoughts are that in long-run, these companies will thrive because they offer subscription flexibility to customers and help them save monies in difficult times and then switch back when required. Its win-win for both (provider and customer) in the long term and Sub Com is all about the flexibility that it offers to customers to try their offering.

]]> Comment on How to Get 1%+ CTR on Facebook Ads by Adam Tal http://grattisfaction.com/2011/06/how-to-get-1-ctr-on-facebook-ads/#comment-66 Adam Tal Sun, 11 Mar 2012 08:47:17 +0000 http://grattisfaction.com/?p=606#comment-66 I've seen Marty at SMX Israel last month, he's a great speaker. While what he shared about targeting on Facebook is considered common knowledge in the Affiliate Marketing community, it is about time someone started explaining small business owners and bigger advertisers how to use Facebook's powerful targeting features to their advantage. A few up-to-date (11-03-12) tips for high CTR's on Facebook: 1. Do not use broad categories, it doesn't work well (yet). Only use precise interestes. 2. Use quantcast t ofind out the demographics of your users/customers, or your competitor's customers. Then target those people with your Facebook Ads. 3. This is where Marty's advice comes in: think out of the box. What TV programs does your audience watch? What other products did they buy (or "like") before buying yours? 4. Rotate a lot of images and variations (I made a tool for this here: http://fbadstoolbox.com), which is one the best (and easiest) ways to increase CTR's, and is also necessary to fight banner so your ads "live" longer. I’ve seen Marty at SMX Israel last month, he’s a great speaker. While what he shared about targeting on Facebook is considered common knowledge in the Affiliate Marketing community, it is about time someone started explaining small business owners and bigger advertisers how to use Facebook’s powerful targeting features to their advantage.

A few up-to-date (11-03-12) tips for high CTR’s on Facebook:
1. Do not use broad categories, it doesn’t work well (yet). Only use precise interestes.
2. Use quantcast t ofind out the demographics of your users/customers, or your competitor’s customers. Then target those people with your Facebook Ads.
3. This is where Marty’s advice comes in: think out of the box. What TV programs does your audience watch? What other products did they buy (or “like”) before buying yours?
4. Rotate a lot of images and variations (I made a tool for this here: http://fbadstoolbox.com), which is one the best (and easiest) ways to increase CTR’s, and is also necessary to fight banner so your ads “live” longer.

]]> Comment on The New Organized Crime – The Illegal Business of Big Data by Eva Myslíková http://grattisfaction.com/2011/10/the-new-organized-crime-the-illegal-business-of-big-data/#comment-67 Eva Myslíková Wed, 07 Mar 2012 21:11:03 +0000 http://grattisfaction.com/?p=687#comment-67 Hi, can you tell me the sources of your information? Especially "2 trillion dollars, 15% of Global GDP". Thank you Hi,
can you tell me the sources of your information? Especially “2 trillion dollars, 15% of Global GDP”. Thank you

]]> Comment on How Zynga Uses Ghetto Testing and Minimum Viable Products by Great by Choice: the surprising lessons of how tech companies succeed over the long term | The Art of Ass-Kicking http://grattisfaction.com/2010/01/how-zynga-does-customer-development-minimum-viable-product/#comment-14 Great by Choice: the surprising lessons of how tech companies succeed over the long term | The Art of Ass-Kicking Thu, 22 Dec 2011 17:46:40 +0000 http://mattgratt.wordpress.com/?p=16#comment-14 [...] group when it comes to internet/consumer tech startups. In the games business, you need hits. Zygna uses “ghetto testing”to make sure that they invest their resources in projects that are going to pay off, based on user [...] [...] group when it comes to internet/consumer tech startups. In the games business, you need hits. Zygna uses “ghetto testing”to make sure that they invest their resources in projects that are going to pay off, based on user [...]

]]> Comment on How to Install KISSInsights on Your WordPress Blog by Matt http://grattisfaction.com/2010/08/how-to-install-kissinsights-on-your-wordpress-blog/#comment-55 Matt Fri, 11 Nov 2011 21:58:03 +0000 http://grattisfaction.com/?p=444#comment-55 The body tag. WordPress stripped it out. Sorry Mark. The body tag. WordPress stripped it out. Sorry Mark.

]]> Comment on How to Install KISSInsights on Your WordPress Blog by mark http://grattisfaction.com/2010/08/how-to-install-kissinsights-on-your-wordpress-blog/#comment-54 mark Sun, 30 Oct 2011 17:22:02 +0000 http://grattisfaction.com/?p=444#comment-54 Ok. I know this thread is old, but IM having big problems with this. "Step 4. Look for the tag, or use Control+F to find it. Paste the KISSInsights JavaScript code just below the tag: What is the 'tag'? Ok. I know this thread is old, but IM having big problems with this.

“Step 4. Look for the tag, or use Control+F to find it. Paste the KISSInsights JavaScript code just below the tag:

What is the ‘tag’?

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