Review of the Nightwave Sleep Assistant

Like a lot of people, I have trouble falling asleep at night. I attribute this to three major factors:

  • I have lots of exciting, interesting thoughts that keep me awake night
  • I consume enough caffeine to kill lesser creatures
  • My cheap apartment is noisy at night

Introducing: The NightWave Sleep Assistant

The Nightwave Sleep Assitant does help you fall asleep, but it’s rather expensive for a device with such limited functionality.
Nightwave Sleep Assistant
Date published: 03/06/2011
4 / 5 stars

When I read the The 4-Hour Body by Tim Ferriss, he wrote about a device called the Nightwave Sleep Assistant, which promised sleep in less than 7 (count ‘em, 7) minutes. Tim wasn’t 100% positive about the device, but he recommended it.

I purchased a Nightwave Sleep Assistant, and used it for the past few weeks. If you have trouble falling asleep, you should consider getting one as well.

Features of the Nightwave Sleep Assistant

The device has a blue light that slowly pulses. You align your breathing to the pulsing of the blue light. The pulsing slows down. Your breathing slows down too. You become very sleepy from meditative breathing. You fall asleep. Life is good.

There’s both a 7 minute cycle and a 25 minute cycle. If you’re not tired, the 25 minute cycle is for you. If you’re already sleepy, the 7 minute cycle should be just fine.

The device can also function as a (very blue) flashlight and meditative aid to align your heartbeat to 60 bpm. I have little use for these features, but someone might.

I’ve found the sleep I fall into to be more restful and refreshing than sleep I simply fall into through exhaustion.

If you’re still interested in the Nightwave, you can check it out on Amazon:

Startup Idea: Sleep Assistant Software

It seems to me that the major flaws with the Nightwave Sleep Assistant are both that it a) costs $50 and b) is a separate device. I already have something next to my bed that can give off light and is highly programmable – my smartphone. (I use an iPhone 3GS, but I imagine almost any phone could do this.) This is a device that could easily be replaced by software.

I don’t know if you can make a smartphone backlight pulse – the Nightwave’s light intensity pattern seems to be a sine wave – but if you sold this for $3 and marketed it appropriately, you could make some decent money off the app revolution. Not venture capital-interesting money, but you could probably buy a used car. (If mobile developers in the audience could comment on the viability of this, I’d be happy to answer any questions about the operation of the Sleep Assistant. I could probably help you market it too, but that’s a separate discussion.)

Update September 8th 2011: I’ve spoken with some developers about this, and it’s not that feasible (on the iPhone at least) with the APIs exposed in iOS5. It’s probably still doable, but you’d have to use some of the private APIs, which wouldn’t make it thru AppStore approval. If anyone knows what these constraints are like on Android, please let me know.

(Disclosure: Links are affiliate links.)

Content Farms, Performance Publishing, and the Future of Online Media

farming woman
(Image courtesy photoan on Flickr under Creative Commons)

Recently, content farms have been in the news. From Demand Media’s IPO to Google’s impending crackdown on content farms to AOL’s recent decision to increase content quantity and gross margin, content farming is gaining on Farmville in its popularity.

In sharp contrast to the articles journalists have written about content farms (which I imagine resemble what icemen wrote about refrigerators), I wanted to take a look at the issue from a marketing/technology point of view.

In fact, I think content farm is an unfair term – it’s up there with ‘sweatshop’ and ‘death tax.’ For the sake of fair and reasonable discussion, let’s call it Performance Publishing.

What Makes a Content Farm a Content Farm? Or How Does Performance Publishing Differ from Traditional Publishing?

This is a matter of some contention – one man’s content farm is another’s collection of useful articles. Because content farms do not self-identify as such – Demand Media says it “publishes what the world wants to know” – let’s try to establish some criteria that make a content farm a content farm.

Ideas for Articles are Sourced from Search Engine Data

While traditional publishing relies on what a writer or editor thinks would be interesting, performance publishing analyzes search engine data to assess interest in a given topic.

At one level, this is mass content democracy. (Go over to the Google Keyword Tool and play around for a while. Remember to turn exact match on. ) The search engines represent some blend of a collective id and an all-knowing librarian in today’s age. However, Plato, Aristotle, and JD Salinger would’ve rapidly lost out to Justin Bieber and Twilight .

Demand Media has even patented their system for generating article ideas. They look at search volume, CPC of the term, competitiveness, how long the content will continue to draw searches, and a few other factors. (Hat tip to SEO by the Sea for finding the patent.)

Another effect of this search engine emphasis is that performance publishers must produce content that a) aligns with a massive trend in search volume, to take advantage of QDF, or b) create keyword-targeting evergreen content. (Evergreen content is content that will continue to be interesting well into the future, as opposed to news or commentary on current events.)

Margin on Content Production is Measured and Maximized

In many traditional media operations, there is a sort of magical wall between the editorial and advertising sales sides of the house. P&L was measured over the entire publication (or sections of it), and imprecise circulation numbers were given to advertisers.

All of this is changing – it’s just getting started changing, and it’s not nearly finished yet. Advertising is becoming more and more measurable and performance-based every day. As such, the media inventory advertising is served against is becoming more measurable as well. Now P&L can be measured individually by the article.

Now organizations like AOL measure profitability by the article – and demand an aggregate 50% margin across pieces of content by Q2. (SEOs may wonder if there’s some link acquisition goals from highly unique content that mesh with the search engine traffic goals of the less unique, heavily keyword-targeted pieces of content. )

Armies of Freelancers Create Content

Perhaps the biggest difference between a “content farm” and a regular site on the web is who writes the articles – a writer for a performance publishing site is typically a married woman who gets paid, while the writer for a conventional website is typically an unpaid, unmarried man. Or a well-paid professional with a journalism degree, who has presumably worked really hard for a many years to snag that spot writing for a traditional publication.

(Tellingly, a journalist in Bloomberg describes Demand Media as somewhere the writer’s “pedigree is not important.” The implication is that you need a pedigree to write for a traditional publication. It’s questionable whether this is something bad or internet populism at its finest.)

Moreover, the people writing the articles in performance publishing aren’t typically experts in the topic. As such, the articles end up a re-hash of other resources already on the internet.

I wonder if this is sort of false blow against content farms by the traditional media. The traditional media gets stuff wrong all the time. They’re not experts either. And many of the experts writing today on the web are writing to sell you something, or to build an audience before they sell you something. Unbiased content from an expert is a truly rare commodity.

So these are my three criteria of performance publishing/content farms – Freelance writers, Profitability measured and optimized by the article, and topics chosen by search. Now that we have a definition, we can begin some analysis.

But What Does All This Mean?

Traditional Journalism Will Survive, But It Will Have to Reinvent Itself

In a raft of low quality content, high quality content will become invaluable. While long-form, well-written content will continue to be really expensive to make, a preponderance of re-written garbage will make the well researched, well written stories rise to the top. If anything, more Demand Media-esque content will make the New York Times stick out more.

Search Engines Will Probably Not Be Able to Punish Content Farms

I don’t think search engines will be able to effectively punish content farms. While many smart people will tell you the first rule of SEO Club is Don’t Make Google Look Stupid, I don’t think there’s an algorithmic way you can punish low quality content. While I’m sure Google can tell a performance publishing article from a non-performance article (just like it’s easy to tell a site that’s had a professional SEO work on it from a site that hasn’t), I’m not sure they would punish them. Scraper sites are easily bad, but content farms are a tougher nut to crack.

Blekko has gone so far as to ban a number of domains, but a new domain costs $8. Banning domains will just make the same content expand over more domains, and need better strategies to interlink them. That being said, the folks that make search engines are much smarter than me, so we’ll see what they come up with.

Search Engine Algorithms Will Force Conventional Publishing and Performance Publishing to Cooperate

Instead of viewing content farms like Demand Media and high-brow publications like the New Yorker or the New York Times as complete opposites, realize there’s a continuum of publishing quality and search engine content focus.

Cost of Content Creation Versus SEO

(As far as the chart itself, it looks to me like the New York Times has put more effort into search traffic than the New Yorker. I do not know if their content costs more. As for AOL, they are in sort of a swath across the middle of the diagram, reflecting the different approaches they assign to different pieces of content. )

If I were a conventional publisher, I would look at a few different ideas:

  • Because of search engines, evergreen content can be the gift that keeps on giving!
  • Performance Publishing and traditional publishing is not an either/or decision. For instance, AOL is using traditional publishing to draw links and get big brand dollars, while using heavily search optimized pages to draw common queries and serve contextual ads.
  • Content that’s high quality (ie can naturally draw good links) and aligned to search queries may prove to be very profitable.
  • Curated pages of existing content may prove to be SEO powerhouses.

These are my first thoughts on content farms. In the next few weeks, I’m going to try to replicate some of Demand Media’s technology and try them out on properties I have access to. I will keep you informed of the results, dear readers.

What do you think the future of content production is? High cost? Low cost? All search? No search? Share your ideas…

Using Quora for Marketing and the Inevitable Downfall of Quora

I’ve been playing with Quora a great deal – you can find my account here.

Some Commons Misconceptions About Quora

Misconception: Quora will be the next big thing

I’m sorry, I think Quora is great, but it can’t scale. It will become overrun with spam, and the same foolish “social media expert/husband/father/make money online” types that seem to outnumber smart people on Twitter. (Hint: if someone uses the phrase ‘Make Money Online’, they’re about to try to sell you something or sign you up for an affiliate network.)

I’ve been on Quora for a while now, since July. I’ve seen it go from the Silicon Valley elite (and the little people like me) to just about everyone who’s interested in technology. It becomes more and more like Yahoo! Answers every day. And I don’t see how that trend can be reversed.

For example: the first time I asked a question about PPC resources, Rand Fishkin answered. And a strong, nuanced answer it was.

Now, I see SEO questions that include answers like “Make sure you install the All-in-One SEO Pack and geotag your blog.” (I’m not sure what Geotagging your blog is – I think he means use a geographic KML sitemap.)

(That being said, the people running Quora are smarter than me, so we’ll see what happens.)

Quora isn’t important for SEO.

Quora, while giving nofollow’ed links, has white-hot SEO and anonymous questions. It’s going to be a reputation management problem – you’ll soon find clients asking you to move Quora answers off the front page.

Quora isn’t good for marketing.

The two strongest use cases I’ve found for Quora are:
- Building your professional reputation if you sell professional services (it’s just like LinkedIn answers in that regard)
- Conducting market research and understanding the views and pain points of professionals you’re not intimately familiar with.

What do you think about Quora? Have you found anything good to do with it?

What I’ve Been Reading

Confessions of an Advertising Man
by David Ogilvy

Who would’ve guessed a dead Scotsman can tell you everything you need to know about advertising and marketing? Founder, amazing writer, bon vivant – this book is a must read.

(Yes, that’s an affiliate link. Don’t sue me.)

Economics of Information Technology
by Hal Varian

A treatise written by Hal Varian on the economics of most internet business models back when he was at my alma mater, UC Berkeley. Highly recommended. (Hal Varian went on to be chief economist at Google.)

I Will Teach You To Be Rich
by Ramit Sethi

IWTYtBR is the first personal finance book I’ve ever read that’s really spoken to me. Ramit’s funny, and is all about using technology and hassling your bank to save money. My favorite quotes include “…Credit card companies, whom you should treat just slightly better than you would an armed militia coming after your younger sister.”

Additionally, Ramit founded PBWiki and was a Seth Godin intern, so he’s a certified G in my book.

(Also an affiliate link.)

Just a Venn Diagram and a Cool Link

I haven’t had time to write a substantive post this week, so I thought I’d just speed link to a couple of cool things.

Cool Diagram

Instead, I give you this cool venn diagram:
venn diagram showing SEO in the center of marketing, technology, and statistics

(Diagram courtesy the BlueGlass Blog.)

Cool Link

I found this really cool online book that makes both Haskell and natural language processing (a topic near and dear to the heart of any real search or social marketer) intelligeble to mere mortals. I’m working through it – I’ll let you know what I find.

Natural Language Processing for the Working Programmer

4 Resources for Taking the Next Step in SEO

The internet abounds with SEO resources. But when you want to get beyond “change your title tags and get some links,” where should you go?

In my quest to truly master the discipline of search engine optimization, I’ve run across some really great resources that aren’t as well-known as they should be.

Warning: Here Be Dragons

Much like that scene in the matrix where Neo is presented with the Red Pill and the Blue Pill,
learning about SEO fundamentally changes how you view the internet. If you really enjoyed web surfing and looking at those cool infographics on Reddit, don’t take the red pill. Stop learning about SEO – you won’t like it.

Some of this material is deeply technical and very difficult to understand. I’d be lying to say I understand more than 50% at the moment, but I’m still working on it. Most of it would be at home in a post-graduate course at most universities.

But if you really want to learn to rock a SERP (that’s a search engine results page for the uninitiated), read on.

SEO Theory by Michael Martinez

Michael Martinez is one of the most theoretical SEOs. This is not material for beginners – this is advanced SEO theory. But if you can make your way through it, you’ll find it intensely rewarding.

Introduction to Co-Lateral Query Space Optimization
SEO Math: Axioms for Search Analysis

SEO By The Sea: Search Engine Patent Analysis

Patents combine the most difficult aspects of engineering and the law into one document. However, they’re often the only public information about technology products, so you have to wade through them. SEO by the Sea has devoted a large amount of time to discovering and analyzing search engine patents. Now instead of hearsay and superstition dominating your perceptions of search engines, you can get a glimpse under the hood.

The Original ____Rank Papers

These aren’t a blog per se, but refer to the large amount of publications around the theory of search engines published in the early days of Google. The papers on PageRank and TrustRank are particularly good.

Trust Rank Paper
Page Rank Paper

Introduction to Information Retrieval

This is an online information retrieval textbook from Stanford. While information retrieval was an oft-neglected subbranch of library science until recently, this is really fascinating. The underlying question is “Given a very large corpus of information, how can we extract the most relevant document for any query?” It goes from grep commends to LDA and some other advanced search concepts. Highly recommended.

What are your favorite SEO resources? Leave a comment and share with the community.

7 Great WordPress PlugIns

WordPress plugins can dramatically increase the value of your blog.  But which ones should you pick?
Image Courtesy smemon87 under Creative Commons

WordPress is one of the most powerful tool in the internet entrepreneur’s arsenal. Between the free and open source nature of the software and the massive library of excellent themes available, if you need a great website fast, I ubiquitously recommend WordPress.

One of the best things about WordPress is the amazing plug-in development community. But with over 11,000 plug-ins, which ones should you use? Neil wrote a great post over on Quicksprout about some plug-ins he likes – I thought I’d add a few more of my favorites.

Sexy Bookmarks

If you look at the bottom of this post, you’ll see some cool AJAX bookmarks that pop up when you scroll over them. This is the Sexy Bookmarks plug-in. While it’s probably not as effective as generating re-tweets and facebook shares as Sharebar, I get a lot of my traffic from niche communities like HackerNews, so I want to encourage sharing and upvoting on those sites. (I think those sites are more effective at building links because it gets your content in front of the ‘linkerati’ at a higher rate than tools like facebook and twitter.)

Contact Form 7

A website is a way to broadcast your message – shouldn’t they be able to communicate with you? One way you can do this is through a contact form. (You may say, “well, they’ll just email me,” but I’ve seen the difference in contacts you get between email and a contact form, and it’s huge.) While there’s lots of ways to make contact forms in WordPress, Contact Form 7 is the most fully featured. And you can also include Akismet-based and CAPTCHA-driven spam protection, for when you start having spam issues.

After the Deadline

Everyone needs an editor. Unfortunately, good editors are hard to come by. If you’re like me, most of your friends and family in the immediate vicinity have no idea what you’re talking about in your articles, so finding a qualified editor on short notice can be tough.

Fortunately, software has once again come to my rescue. After the Deadline is a product from Automattic which serves as a beefed up spelling and grammar checker for writers. While it’s not as good as a talented human editor, it identifies passive voice, repeated words, grammatical errors, and overly complex expressions – great for light editing of blog posts before publishing them. Highly recommended.

Dynamic Content Gallery

I don’t use Dynamic Content Gallery on this blog, but if you’re doing something where every post has an image (as I do on some of my affiliate sites), DCG makes your site look incredibly professional. It creates a beautiful, highly customizable jQuery slideshow of your post images on your front page, like here. It’s a lovely effect.

WPTouch Theme

In the last two months, I’ve gotten more than 250 unique visitors on mobile devices – predominantly iPhones. They deserve an excellent experience tooo, so I installed WP Touch iPhone Theme, which shows iPhone users a beautiful version of the site, customized to look like a native iPhone app.

I read lots of blog posts on my iPhone – generally via a click-thru from Twitter – so I think plug-ins like this are important, and will become more important in the coming years as mobile browsing increases.

FD Feedburner

I wanted to put Feedburner on this list, but it’s not really a plug-in, so I’ll go with this one. FD Feedburner redirects all of your blog’s various feeds through Feedburner. That way, they subscribe to your Feedburner feed instead of your regular feed.

If you don’t use Feedburner, you really should. Feedburner lets you measure your RSS feed subscribers, and additionally, makes it possible to subscribe from the link to your feed (as opposed to displaying XML text to confused users.) Perhaps even more conveniently, Feedburner enables people to email subscribe to your blog.

Subscribe Remind

Subscribe-Remind adds a call to action and a link to your RSS feed at the end of each of your posts.. This ensures people who enjoyed your post become subscribers, so they can continue to enjoy your writing in the future.

Thanks for reading! Please share some of your favorite WordPress plug-ins in the comments – I really want to learn about some cool new ones!

Saturday Fun: How to Get 5 Million People to Read Your Website

Awesome presentation from Matthew Inman of the Oatmeal.

Happy Saturday! Remember to get outside and rock your day.

Interview with KISSMetrics co-founder Neil Patel

This week, I had the privilege of interviewing entrepreneur, marketing genius, growth hacker, and self-described ‘professional web surfer’ Neil Patel.

Neil is the co-founder of KISSMetrics, and previously co-founded CrazyEgg and ACS SEO. He’s well-known for his abilities to get on the front page of Digg and the top three results in Google.

We talked about KISSMetrics, Neil’s philosophy of angel investing, SEO, and social media marketing. (This is my first video, so I apologize in advance for the poor quality of the videography and editing.) Hope you enjoy it!


Neil’s Companies

Online Poker Lowdown

KISSMetrics Advisors – “Original Gangsters of Startup Marketing”

Dave McClure
Sean Ellis
Eric Ries

Neil’s Investments

Sandlot Games

Non-Broke Social Media Experts

Brian Solis
Chris Brogan


The Oatmeal

Thanks again to Neil for doing the interview – and go read his excellent blog Quicksprout or follow him on twitter @neilpatel.

(This is my first video – the videography and the editing are poor, and Neil’s table appears to be a major character. Additionally, Barbara Walters’ job is very secure, because I am not a great interviewer. I know these things. Don’t feel compelled to point them out in the comments.)

5 Ways to Build Links Without Hoaxes, Whiteboards, or Other Tomfoolery

The internet was all in a tizzy this week after Jenny Whiteboard was briefly thought to be incredibly awesome but ultimately found to be incredibly fake. (Go check it out. It’s funny.)

While Jenny Whiteboard turned out to be a linkbait hoax, you can make great link-getting content w/o resorting to extreme measures

If we really analyze it, we see many signs of a hoax:

- It is posted to theChive (a site that seems to exclusively feature girls in bikinis) and not a personal social media site like a blog, Twitter, or Tumblr. (A tweetphoto stream would’ve been much more believable, if much more difficult to distribute.)

- It seems unlikely that a woman who was angry about being objectified at work would post things to a site where the most popular articles seem to be “hot girls of facebook” and “star wars motivational posters.

- 33 Photos? Costume/hair/makeup changes? Additionally, the photos seem to be taken inside a model home. A staff of at least 2 off-camera helpers? Who has a production team to help them quit their job? Maybe Jenny got the Bluth family to help her?

- The whiteboard is perfectly clean in each shot – there’s no trace of the previous letters. Have you ever owned a whiteboard? Do you know how hard it is to get one that clean?

And this ignores issues with the plot, why would anyone do this, the lack of contact information for potential employers, etc.

However, this was an awesome exercise in linkbait for theChive – they received a huge amount links and re-blogs initially, but even more upon being outed as a fake. According to my trusty SEOBook Toolbar Plug-in, this piece has received more than 7,000 Diggs, more than 2,800 comments, and hundreds of inbound links. Truly a piece of linkbait at its finest.

But what if you have a serious B2B website? How can you create linkbait content that appeals to both your prospects and the ‘linkerati’?

Well, my friends, there’s a lot you can do. Today, I’ll show you 5 ways you can create link-attracting content, without resorting to hoaxes, actresses, and freakishly clean whiteboards.

(In case you’re not sure why you’d want links to your site, it helps both people and search engines find you and your great content. See Aaron Wall’s SEOBook for more information. )

#1 – Infographics

People on the internet love great visuals, and they love to link to them. Infographics are visual representations of data – like this. An infographic of your industry data will draw lots of links, and you’ll probably find it repeated and attributed to you in presentations and keynotes throughout your industry. If you have any unique insights that you can draw from the data created by your service, these make even better infographics. For examples, take a look at the AdMob metrics reports. An infographic of this report would be a link magnet – but because AdMob was acquired by Google, avoiding anti-trust prosecution has become more important than building links.

Infographic about Lame Infographics

As this hilarious infographic (from Phil Gyford) shows, infographics are just passing their peak of effectiveness. Even spammers have caught on – you’re starting to see linkbait infographics that have nothing to do with the site they’re on.

To really kick it up a notch, you can use HTML5 and CSS3 (or Silverlight or your other favorite rich internet technology), to create interactive infographics, which will impress just about everybody. (This idea comes from the awesome Neil Patel, whose interview I will post later this week.)

#2 – Parody Videos

Twitter’s recruiting team used this tactic perfectly with their parody of the opening sequence of Rushmore. Rushmore is one of my favorite movies, so I was blown away by this one. It makes me want to learn Scala simply so I can be part of the ‘Finer Things Club.’

But you can do more than recruiting with these. What if you’re a serious company that makes, say, ERP software? Parody videos can also work for you – see this winner from NetSuite.

#3 – Tools

If you can create tools for people to use, they will link to them. See for instance, the SEOBook Keyword Tool, the SEOMoz Linkscape Tool, and the Hubspot Grader Tools. Even the lawyers have gotten into this – eminent Silicon Valley law firm Wilson Sonsini has created their own automatic term sheet generator.

While it helps if the tool is related to your domain area, it isn’t strictly necessary – Patio11 used A/Bingo (a open-source A/B testing library for Ruby on Rails) to build links for his Bingo Card Creator software. Patrick sells his Bingo Card Creator to teachers, but teachers do not typically create lots of high-value links. To gain search engine rank, he open-sourced the tool set he created to leverage the link-rich FOSS community.

But what if you don’t have any tools? Or you work in a space that doesn’t lend itself to tools? For starters, you should consider putting any ROI calculators you have into Javascript and putting them online. Another option is creating a custom search engine of all the influencer and analyst blogs in your space. With Google Custom Search, you can create a custom search engine that only indexes selected sites. (I hope Bing rolls out some similar functionality so there’s some competition.) You should pitch your search engine to all the bloggers featured in it, who will hopefully link to it, creating a virtuous cycle of links and traffic.

#4 – Short Interviews with Multiple People

Another quick and easy tactic for creating great SEO content is conducting very short interviews (one or two questions) via email with a variety of important people in the space. (Both the Influencer Project and I use this tactic.) Many of them will link to it or tweet it, and if you include two or three thought leaders (and maybe one from your own company’s executives), you can create a nice piece without too much work. I recommend optimizing your question around a middle tail keyword that you can win with two or three good links (if SEO is your main reason for creating this content.)

Expert Hint: If you need 10 responses, you should send 20-40 emails. Alternatively, Help a Reporter Out can be very effective. PR people on HARO will put their content in whatever format you ask for, as long as you mention the company they’re pushing.

#5 – Quizzes and Checklists

Everything that works for Cosmo Magazine will almost always work on the internet. (Change ‘Please Your Man’ to ‘iPhone Apps’ and you’ll be on the front page of Digg in no time.) Next time you’re in line at the grocery store, put that time to good use getting new ideas for great content. (Additionally, Cosmo’s headline writing is impeccable.)

Just like in Cosmo, quizzes and checklists are very popular. If you can create a quiz (even something like “Quiz: Is Your Company Effectively Managing Its Paid Search Spend?” or “25 Questions to Ask Your Wedding Photographer Before You Sign a Contract”) that will provide some value to your customers, it can be the sort of link-bait content that both builds links and trust with people once they arrive on the site. Checklists are great too – like this 25-point Web Usability Checklist.

There are also some strategic concerns around linkbait – such as drafting off a current trend (like this post), being interesting, and having valuable, relevant, well-conveyed information for your target audience. I also suggest having a call to action. If you have a website in a more difficult niche – like poker – the tactics are somewhat different. I’ll cover all of these in a future post, so make sure you subscribe to Grattisfaction. (See what I did there?)

How do you write linkbait posts? What form do you use?