Today, I read about the launch of dlvr.it, a RSS-to-other streams service. I tried it out, and I think it’s great.
Right now, I’m running tenandfive.com, where we have 7 editors writing a blog about baseball. These writers vary wildly in their level of social media and technical sophistication, and everyone works on this for fun, so our technology must require no sophisticated end-user behavior, and it must be free. We’re running a WordPress install and it’s working really well so far, but some people still don’t know what all the buttons do.
As part of distributing tenandfive.com‘s content, I want to syndicate it to twitter, facebook, digg, etc. There’s some minor changes you need to make for each post to be most effective on each of these sites, and while I could do them, my end users couldn’t, and as we add more writers, we needed a scalable system.
Today I found dlvr.it on Techcrunch, and I decided to take a change and adopt early.
Well, the service works great. It tweets out reliably, looks to be extensible, and the analytics seem directional, if not overly detailed. (And since you can really only accurately compare your stream with your stream, more than adequate for getting an idea about which of your posts are the most effective.) I can add hashtags to tweets, which is very important to the success of the enterprise.
Because this is their first post, they’ve probably been working on this in stealth for a while, and it’s a really well done first version. It’s also very clear that this product could continue to be enhanced and enable you to syndicate content really effectively without end user intervention. Right now, they only integrate to twitter, facebook, linkedin, and tumblr, so my main need is more social services.
I also want to mention how great the user experience is. The graphic design is beautiful, it’s intuitive and responsive, and I could do everything successfully without referencing a manual the first time.
Overall Review: Highly recommended to publishers with RSS feeds. (I haven’t used competitive products, but I like this one.) Go check out dlvr.it.