Great New Service: dlvr.it

Today, I read about the launch of dlvr.it, a RSS-to-other streams service. I tried it out, and I think it’s great.

Right now, I’m running tenandfive.com, where we have 7 editors writing a blog about baseball. These writers vary wildly in their level of social media and technical sophistication, and everyone works on this for fun, so our technology must require no sophisticated end-user behavior, and it must be free. We’re running a WordPress install and it’s working really well so far, but some people still don’t know what all the buttons do.

As part of distributing tenandfive.com‘s content, I want to syndicate it to twitter, facebook, digg, etc. There’s some minor changes you need to make for each post to be most effective on each of these sites, and while I could do them, my end users couldn’t, and as we add more writers, we needed a scalable system.

Today I found dlvr.it on Techcrunch, and I decided to take a change and adopt early.

Well, the service works great. It tweets out reliably, looks to be extensible, and the analytics seem directional, if not overly detailed. (And since you can really only accurately compare your stream with your stream, more than adequate for getting an idea about which of your posts are the most effective.) I can add hashtags to tweets, which is very important to the success of the enterprise.

Because this is their first post, they’ve probably been working on this in stealth for a while, and it’s a really well done first version. It’s also very clear that this product could continue to be enhanced and enable you to syndicate content really effectively without end user intervention. Right now, they only integrate to twitter, facebook, linkedin, and tumblr, so my main need is more social services.

I also want to mention how great the user experience is. The graphic design is beautiful, it’s intuitive and responsive, and I could do everything successfully without referencing a manual the first time.

Overall Review: Highly recommended to publishers with RSS feeds. (I haven’t used competitive products, but I like this one.) Go check out dlvr.it.

You Don’t Have to Save the World; You Just Have to Be Someone’s Favorite

Vivek Wadhwa wrote an interesting post in TechCrunch about how startups today aren’t solving the world’s problems. Instead, he writes, they are making trivial things like Twitter applications. He directs this criticism specifically at a UC Berkeley 18 hour Hackathon he was asked to judge.

I agree with most of Dr. Wadhwa’s posts on TechCrunch (like this one, this one, and this one), and I think he is saying what needs to be said in Silicon Valley.

However, I take issue with this post. I think he hold startups to unreasonable standards. It’s hard to know how far a “little” idea might go. And these students are just starting their entrepreneurial careers – what you’re seeing is their first project.

It’s hard to solve a big problem. Especially when you’re still in college. Especially when you only have 18 hours.

While Dr. Wadhwa was using the Hackathon as a literary device, it feels a little bit like he’s bagging on Berkeley kids for not changing the world in 18 hours. In my time at Berkeley, both as a student and as a TA, I’ve seen students do a lot of things that changed the world. But most of them took at least a year.

Moreover, technology creates uses cases and value we don’t expect. Jack Dorsey didn’t set out to create a communications tool for Iranian dissidents when he created Twitter. Mark Zuckerberg didn’t set out to create a platform that’s enabled non-profits to raise millions of dollars. Those use cases evolved as the platform got better. And the platform got better because people adopted it, and liked it. Both of their original use cases revolved around sharing with friends, not saving the world. But that’s what happened.

Saving the world is an awesome thing to do and one of the best things entrepreneurship can accomplish. But entrepreneurship is a field just like any other, entrepreneurship is important. Saving the world is generally done in your second company – look at Pierre Omidyar’s Omidyar Network, Shai Agassi’s Better Place, or even Tom Siebel’s new green technology company C3. Give us a young people a chance, Vivek. It’s hard to save the world from day one.

To say you must save the world from day one, to say that you have to be the best, puts an unrealistic burden on all founders, especially student founders especially. As long as someone gets value from your application, you’re doing good work and bringing more value into the world. This includes those people who make Twitter applications.

In the mobile apps class I TA at Berkeley, students would do some research and find that nearly all of their ideas already existed. To this, I respond: Your startup doesn’t have to change the world or be the best. It just has to be someone’s favorite. Build things people want. That’s all you have to do.